laju44 Privacy Policy

This Privacy Policy ("Policy") describes how laju44 ("laju44", "we", "us", "our") collects, uses, stores, shares, and protects personal data in connection with the laju44 Platform — the website accessible at laju44.asia and all associated services, including the online casino, live dealer tables, sportsbook, and member account system (collectively, the "Platform").

This Policy applies to all individuals who access or use the Platform, including registered Members, prospective Members, and visitors who browse laju44.asia without registering ("Users"). By using the laju44 Platform, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein.

This Policy should be read in conjunction with laju44's Terms & Conditions and Responsible Gaming Policy.

For the purposes of applicable data protection legislation, laju44 is the data controller responsible for your personal data collected through the Platform. As data controller, laju44 determines the purposes and means of processing personal data obtained via laju44.asia.

If you have any questions, concerns, or requests relating to this Policy or the processing of your personal data, you may contact laju44's data protection point of contact via live chat from your account dashboard or by email at [email protected].

laju44 collects the following categories of personal data:

3.1 Registration & Identity Data

• Full legal name
• Date of birth (to verify the 21+ age requirement)
• Email address and mobile phone number
• Username and encrypted password
• Residential address
• Government-issued ID details (MyKad number, passport number) collected during KYC verification

3.2 Financial & Transaction Data

• Deposit and withdrawal history
• Payment method details (e.g., bank account or e-wallet reference numbers — full card or bank account numbers are not stored by laju44)
• Account balance history and bonus records

3.3 Gaming & Betting Activity Data

• Game and bet history, including stakes, outcomes, and session durations
• Sportsbook selections, live betting activity, and event history
• Responsible gaming tool settings (deposit limits, self-exclusion status)

3.4 Technical & Usage Data

• IP address and approximate geolocation
• Device identifiers, browser type and version, operating system
• Pages visited, session timestamps, click and navigation data
• Login history and authentication records

3.5 Communications Data

• Records of live chat conversations and support ticket exchanges with laju44 staff
• Email and SMS correspondence initiated by or sent to you

laju44 collects personal data through the following means:

• Directly from you — when you register an account, complete KYC verification, make a deposit or withdrawal, contact support, or update your account profile
• Automatically — through cookies, web beacons, server logs, and similar tracking technologies when you access or use the Platform (see Section 7 for details)
• From third parties — including identity verification service providers, payment processors, fraud prevention agencies, and, where relevant, regulatory databases — for the purpose of verifying your identity and protecting the integrity of the Platform

laju44 processes your personal data only where there is a lawful basis to do so. The primary purposes for which we process personal data, and the corresponding legal bases, are set out below:

• Account management and service delivery — necessary for the performance of our contract with you as a laju44 Member
• Identity verification and KYC compliance — necessary for compliance with legal and regulatory obligations, including anti-money laundering (AML) and gaming licence requirements
• Processing deposits, withdrawals, and game transactions — necessary for the performance of our contract with you
• Fraud prevention, security monitoring, and account protection — necessary for our legitimate interest in maintaining the security and integrity of the Platform
• Responsible gaming monitoring and intervention — necessary for compliance with gaming authority requirements and our legitimate interest in player welfare
• Marketing communications — based on your consent where required, or our legitimate interest in informing Members of relevant promotions and updates; you may opt out at any time via account settings
• Regulatory reporting — necessary for compliance with legal obligations to gaming regulators and law enforcement authorities where applicable

laju44 does not sell, rent, or trade your personal data. We may share your personal data with the following categories of recipients, strictly for the purposes described in this Policy:

• Identity verification and KYC providers — to verify your identity and satisfy regulatory requirements
• Payment processors and financial institutions — including the providers of Maybank2u, CIMB Clicks, Touch 'n Go eWallet, Boost, GrabPay, DuitNow, and FPX, to process your deposits and withdrawals
• Game software providers — third-party game studios may receive limited session data (e.g., player ID, bet amount) necessary to operate their games on the Platform
• IT and hosting service providers — cloud infrastructure and technical support providers engaged by laju44 under strict data processing agreements
• Regulatory authorities and law enforcement — where required by applicable law, court order, or regulatory instruction
• Fraud prevention agencies — where laju44 has a legitimate interest in preventing fraud or money laundering

All third parties with whom laju44 shares personal data are required to implement appropriate security measures and to process such data only in accordance with laju44's instructions and applicable data protection laws.

laju44 uses cookies and similar tracking technologies on the Platform. Cookies are small text files placed on your device that help us provide a better user experience and analyse Platform usage.

Types of cookies used by laju44:

• Strictly necessary cookies — required for the Platform to function, including login session management and security tokens. These cannot be disabled.
• Functional cookies — remember your preferences such as language and game display settings to personalise your laju44 experience
• Analytics cookies — collect aggregated, anonymised data about how Members use the Platform, to help us improve the service
• Marketing cookies — used to deliver relevant promotional content to laju44 Members based on their activity on the Platform; these are only set with your consent

You may control or disable non-essential cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the laju44 Platform.

laju44 retains personal data only for as long as is necessary for the purposes for which it was collected, subject to the following considerations:

• Active accounts — personal data is retained for the duration of your membership and for a reasonable period thereafter to handle any outstanding disputes or queries
• Closed accounts — laju44 is required by its gaming authority licence and applicable AML regulations to retain certain account and transaction records for a minimum period of five (5) years following account closure
• Support communications — live chat and email records are retained for up to three (3) years unless a longer retention period is required for regulatory or legal purposes

When personal data is no longer required, laju44 will securely delete or anonymise it in a manner consistent with applicable data protection standards.

laju44 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction:

• 256-bit SSL/TLS encryption for all data transmitted between your device and laju44 servers
• Encrypted storage of passwords — laju44 never stores passwords in plain text
• Multi-factor authentication options for Member account access
• Real-time monitoring and intrusion detection systems
• Strict access controls — laju44 staff access to personal data is limited on a need-to-know basis and subject to confidentiality obligations
• Regular security audits and penetration testing by independent cybersecurity professionals
• Incident response procedures to contain and notify affected Members of any data breach in accordance with regulatory requirements

While laju44 takes every reasonable precaution to protect your data, no electronic transmission or storage system can be guaranteed to be 100% secure. You are responsible for keeping your laju44 login credentials confidential and for notifying us immediately if you suspect unauthorised access to your account.

Subject to applicable law and regulatory obligations, laju44 Members have the following rights with respect to their personal data:

• Right of access — you may request a copy of the personal data laju44 holds about you
• Right to rectification — you may request that laju44 correct inaccurate or incomplete personal data
• Right to erasure — in certain circumstances, you may request that laju44 delete your personal data; note that this right may be limited by our regulatory retention obligations
• Right to restriction of processing — you may request that laju44 restrict the processing of your personal data in certain circumstances
• Right to data portability — where technically feasible, you may request that laju44 provide your personal data in a structured, machine-readable format
• Right to object — you may object to laju44 processing your personal data for direct marketing purposes at any time, and to certain other forms of processing based on legitimate interests
• Right to withdraw consent — where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing

To exercise any of the above rights, please contact laju44 via live chat from your account dashboard or email [email protected]. laju44 will respond to all valid requests within thirty (30) calendar days.

The laju44 Platform is strictly for individuals aged twenty-one (21) years and above. laju44 does not knowingly collect personal data from individuals under the age of 21. If laju44 discovers or has reason to believe that a user is under 21, the relevant account will be suspended immediately, all associated balances will be reviewed in line with laju44's Terms & Conditions, and any personal data relating to that individual will be deleted as soon as practically possible.

If you have reason to believe that a minor has registered a laju44 account, please contact our support team immediately via live chat.

laju44 reserves the right to update or amend this Privacy Policy at any time. Where a material change is made, laju44 will provide notice to Members via the Platform and/or by email to the registered address. The date of the most recent revision is displayed at the top of this page. Continued use of the laju44 Platform after any amendment constitutes acceptance of the revised Policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or the way laju44 handles your personal data, please contact us through any of the following channels:

• Live chat — available 24/7 from your laju44 account dashboard
• Email — [email protected]

laju44 aims to respond to all data-related enquiries within five (5) business days. For formal data subject access requests, please allow up to thirty (30) calendar days as required under applicable data protection regulations.